HERO BANNER
Used in: Home Page , Email, Newsletter, Social Media
HOLIDAY GIFT GUIDE -
Drip Campaign
Sprott Money Ltd.
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A digital gift guide of selected products offered at Sprott Money for the 2018 Holiday Season. Banners were created throughout the campaign dividing the communication of the gift guide into several thematic “installments”, with one per week and sent throughout various social media channels and emails.
The elements that characterize the Holiday Gift Guide drip campaign are as follows:
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Using an identical graphic layout
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The same CTA
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Variation in content, not in presentation
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Recognizable in relation to other brand emails
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Partial or total automation
INSIDE PAGES
2018 Holiday Gift Guide (e-catalog)
FACEBOOK POST
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PROMO EMAIL
2018 Holiday Gift Guide
INSTAGRAM POST
2018 Holiday Gift Guide
HOLIDAY GIFT GUIDE -
2019
Sprott Money Ltd.
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A digital gift guide of selected products offered at Sprott Money for the 2019 Holiday Season.
INSIDE PAGES
2019 Holiday Gift Guide (e-catalog)
Queens Beasts Collection
Fathers Day Promo
GOLD IS ON THE MOVE - (Up Market)
Queens Beasts Collection
HERO IMAGES -
Sprott Money Ltd.
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Various Hero Banners were created for the Homepage sliders. The content presented varies with the purpose of the site: for instance, it can present relevant market news, a promotion, or a new product.
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LANDING PG.
Launched during website transition period
TRANSITION OF NEW WEBSITE LAUNCH
Abbott Giftware
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As Abbott's new website was in its final stages before launching, I was assigned to design print ads for magazines, emailers for their customers, and a landing page during this transitioning period.
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The colour palette of the website was inspired by the colours of the 2016 catalogue covers i designed for their summer collection.
INSTAGRAM POST
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Website colour palette inspired by 2016 Collection Catalogues
Official announcement of new website
NEWSLETTER EMAIL
Weekly newsletter and official announcement of Sprott Money VP of Sales
A SPECIAL EDITION NEWSLETTER
Sprott Money Ltd.
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The Sprott Money Journal is sent out once a week, every Friday to its subscribers.
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Weekly Newsletter Features:
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Gold, silver and platinum news
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Links to content published the previous week in the SM Articles, SM Radio,
Ask the Expert and Sprott's Thoughts
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Exclusive promotions
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New products
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Upcoming events
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In this Newsletter, the message intended was to officially announce the new VP of sales to Sprott Money Ltd. In addition to the announcement, the VP of Sales was also featured in the Globe & Mail where he focused on a renewed optimism in Gold.
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As there were no recent images of Sprott's new VP, I set up a photo shoot and took numerous photos for the newsletter. It was then decided to change the setting using a cleaner, more simpler background. After choosing the best image, I used Photoshop to make a clipping path around the VP.
The top half of the image was then super- imposed with a generic business background from stock photography.
Mr. Gibson was really satisfied with the overall turnout!
Original Photo of C.Gibson -
Sprott Money, VP of Sales, 2019
